Sales Dashboard

Looker Studio Case Study

Interactive Looker Studio dashboard built to monitor sales performance, financial KPIs, campaign effectiveness, product insights, and buyer behavior through dynamic reporting.

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Looker Studio Sales Analytics Dashboard Design KPI Reporting Business Intelligence

Project Overview

This interactive Looker Studio dashboard provides decision makers with a centralized view of sales performance, financial KPIs, buyer activity, campaign effectiveness, and product level insights.

Financial KPIs

Monitor total revenue, average revenue, orders, and customer activity.

Campaign Analysis

Evaluate coupon performance, discount impact, and campaign effectiveness.

Interactive Reporting

Use filters, maps, charts, and scorecards to explore sales performance.

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Business Problem

Sales data can be difficult to monitor when revenue, orders, buyers, product performance, campaign results, and discounts are spread across multiple reports or spreadsheets.

Business users need a simple and interactive dashboard that provides a clear view of sales performance, financial metrics, customer activity, and campaign effectiveness.

Solution

I created an interactive Looker Studio dashboard that combines key sales metrics into one reporting view. The dashboard helps users track revenue, monitor buyers and orders, analyze campaign performance, and understand product level insights through visual reporting.

Key Features

Tools Used

Looker Studio Sales Analytics KPI Reporting Dashboard Design Data Visualization Business Intelligence

Business Value

This dashboard helps business users quickly understand sales performance, identify product and campaign trends, monitor financial KPIs, and make better decisions using interactive reporting.

Dashboard Highlights

Key areas this Looker Studio dashboard helps users analyze.

Sales Performance

Monitor revenue, orders, buyers, and average revenue in one interactive dashboard.

Product Insights

Analyze SKU distribution, product performance, and sales contribution by product.

Campaign Insights

Evaluate coupon codes, discounts, buyer activity, and campaign performance using visual tables.

Technology Stack

Tools and concepts used in this Looker Studio dashboard project.

Looker Studio Scorecards Slicers Line Charts Bar Charts Maps Tables Heatmap Formatting Sales Reporting Business Intelligence

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